Welcome to the official platform of Michael Wegner, a Northern California native who has been a cornerstone in the evolution of the legal cannabis industry since its early days. With a career that started in 2009 under California's pioneering medical cannabis laws, Michael has not only witnessed but has also shaped the transformation of cannabis from a medical novelty to a booming industrial sector.
Michael's journey in the cannabis world began when the industry was in its nascent stages, and the framework for legal cannabis was still a vision waiting to be realized. He quickly became a prominent advocate and a lobbyist, engaging with local policymakers and stakeholders to develop some of the nation’s first cannabis policies and regulations. His work helped lay the foundational stones in states like California, Oregon, Washington, and Colorado—each with its own unique cannabis culture and challenges.
Over the years, Michael has embraced various influential roles that have allowed him to touch virtually every facet of the cannabis industry. As a Non-Profit Founder and CEO, he spearheaded initiatives that supported the community and promoted sustainable practices. His expertise also extends to being a grower, where he applied his deep understanding of cannabis cultivation to produce premium quality products. His talents don’t stop there; Michael has been a general manager, seminar speaker, teacher, professor, coach, and controller, making him a trusted advisor and confidant for many legacy operators transitioning into regulated markets.
The legalization of hemp through the 2019 Farm Bill was a watershed moment for the industry, and Michael was at the forefront of this new era. He navigated the complex integration of hemp into existing cannabis businesses, addressing the challenges and opportunities it brought. His strategic foresight enabled him to work on policies that shaped the industrial practices of the burgeoning hemp sector, pushing for advancements that enhanced production efficiencies across the board.
Today, Michael Wegner offers his extensive experience and vast network to support cannabis and hemp businesses nationwide. He provides strategic guidance to founders, CEOs, investment groups, operations managers, and producers, helping them navigate the intricate landscape of:
Before advancing your cannabis or hemp business, Michael suggests considering these vital questions to ensure a solid foundation:
Wisdom and Experience
"The cost of education in this industry can be steep. It's wiser to learn from the mistakes of those who have paved the way." - Michael Wegner
The journey through the cannabis and hemp industries is filled with potential pitfalls and opportunities. With Michael Wegner’s seasoned guidance, you can navigate this evolving landscape confidently, turning challenges into success stories.
Call or email to schedule consultation now!
+1 (707) 349-8742
NorCal cannabis operation; managed, designed, built and implemented by Michael Wegner Consultant
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